Part of me thinks there may be, but the way you sometimes see them used interchangeably also makes me think that consumer has taken on much of the same meaning as customer. Maybe depends on from which context you’re speaking, i.e. out/in business?
Part of me thinks there may be, but the way you sometimes see them used interchangeably also makes me think that consumer has taken on much of the same meaning as customer. Maybe depends on from which context you’re speaking, i.e. out/in business?
Customer is specific, consumer is more general.
Example = That customer wanted oat milk, but consumers in general haven’t taken to oat milk.
They are synonyms the way ‘aroma,’ ‘odor,’ and ‘smell’ all mean the same thing but are used differently