Arctic Ice harvests ice from the fjords of Greenland, and then ships them to the United Arab Emirates to sell to exclusive bars. Using glacial ice in drinks is a common practice in Greenland, and, over the years, several entrepreneurs have unsuccessfully attempted to export it.

Its co-founder Malik V Rasmussen said the ice, which has been compressed over millennia, is completely without bubbles and melts more slowly than regular ice. It is also purer than the frozen mineral water usually used in Dubai’s ice cubes.

  • Kalkaline
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    011 months ago

    That’s just some hocus pocus bullshit marketing. No one would be able to pass a blind taste test on these because the alcohol would overwhelm their taste buds.

    Again, more money than sense.

    • @library_napper@monyet.cc
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      111 months ago

      Yes but without the alcohol I’m sure you’d taste a difference between ground water and glacial water.Glacier melt has a lot of impurities that gives it a distinctive taste.