The super PAC backing Nikki Haley is hammering Ron DeSantis and has become the top Iowa advertiser. Her campaign is also pouring in ad money before Jan. 15.

Republican presidential candidates and outside groups have blanketed the Iowa airwaves ahead of the first-in-the-nation caucuses, spending nearly $105 million on ads there in 2023.

And that figure is set to grow by at least another $7.5 million before the Jan. 15 caucuses, according to upcoming ad reservations tracked by the firm AdImpact. It’s being driven by former U.N. Ambassador Nikki Haley’s late push for a strong finish in Iowa, after former President Donald Trump and Florida Gov. Ron DeSantis spent most of 2023 polling first and second there.

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    Republican presidential candidates and outside groups have blanketed the Iowa airwaves ahead of the first-in-the-nation caucuses, spending nearly $105 million on ads there in 2023.

    Ambassador Nikki Haley’s late push for a strong finish in Iowa, after former President Donald Trump and Florida Gov.

    South Carolina Sen. Tim Scott’s campaign and an aligned outside group dominated the Iowa airwaves over the summer and early fall.

    SFA Fund Inc, a super PAC supporting Haley, has emerged as the top advertiser in Iowa, spending $25 million in 2023, per AdImpact.

    The pro-Trump super PAC MAGA Inc. has spent $11.4 million in Iowa — but it last aired a TV ad in early December, when it contrasted Trump with Biden.

    Ramaswamy’s campaign has spent just $1.9 million on the Iowa airwaves, with his most recent TV ad there featuring his piano teacher.


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