‘Front page of the internet’: how social media’s biggest user protest rocked Reddit::A mass user protest six months ago over technical tweaks had big downstream effects, and now the ‘front page of the internet’ is changed for ever

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    101 year ago

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    In June, thousands of Reddit communities plunged into darkness – making their pages inaccessible to the public in a mass protest of corporate policy changes.

    With rumors of an imminent IPO swirling, the company is under pressure to make money – and CEO Huffman has acknowledged as much, stating at the time of the change: “Reddit needs to be a self-sustaining business, and to do that, we can no longer subsidize commercial entities that require large-scale data use.”

    Stevie Chancellor, an assistant professor in the department of computer science and engineering at the University of Minnesota who has studied Reddit for years, echoed these sentiments.

    “It bothers me that social media companies are increasingly restricting our abilities as researchers who care deeply about these sites and who believe they can provide many benefits for people,” Chancellor said.

    Reddit’s corporate overlords were ultimately unmoved by the massive blackout, and most of the thousands of dark subreddits went back to normal after a few weeks.

    Users who have long been dedicated to the site, some of whom have spent countless unpaid hours working to make it better, are exhausted and resentful – and many have simply left.


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