The poet Robert Burns imagined a man toasting his lover with a “pint o’ wine”, and Winston Churchill was perhaps the most famous proponent of the pint bottle for champagne. Now, Rishi Sunak’s government has spied a “Brexit opportunity” to legalise the sale of wine by the pint once more – if it can persuade anyone to make the bottles.

Still and sparkling wine will be sold in 200ml, 500ml and 568ml (pint) sizes in 2024, alongside existing measures, under new rules, the Department for Business and Trade (DBT) announced on Wednesday. It said the change was made possible by Brexit.

However, the pint-sized move appeared to be the extent of a push towards imperial measures, after a government consultation into allowing more businesses to buy and sell using them resulted in no new action.

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    Still and sparkling wine will be sold in 200ml, 500ml and 568ml (pint) sizes in 2024, alongside existing measures, under new rules, the Department for Business and Trade (DBT) announced on Wednesday.

    However, the pint-sized move appeared to be the extent of a push towards imperial measures, after a government consultation into allowing more businesses to buy and sell using them resulted in no new action.

    A consultation said the government was looking at the change in order to “capitalise on the benefits of Brexit”, citing the “totemic” metric martyrs court cases against traders who refused to switch to grams and kilograms.

    In undercover footage, he was filmed with a pint of pale liquid – identified by some people, almost certainly erroneously, as wine – while appearing to negotiate his fee to advise on transfers.

    Kevin Hollinrake, the minister for enterprise, markets and small business, said, apparently seriously, that “our exit from the EU was all about moments just like this, where we can seize new opportunities and provide a real boost to our great British wineries and further growing the economy.

    “Instead of fixing the crisis in our NHS, cleaning up our rivers and tackling crime, this Conservative government has been spending its time developing plans to introduce a new bottle of wine size.


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