“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”

A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • edricEnglish
    3•11 months ago

    Yeah it sounds sus. Apple themselves published an explanation of how siri doesn’t actively listen to you all the time, so I’m not sure how they can bypass that.

    • @peregus@lemmy.worldEnglish
      1•11 months ago

      And Google says:

      About this voice and audio activity setting

      When you speak to Google services, Google uses its audio recognition technologies to process your audio and respond to you. For example, if you touch the mic icon to search by voice, Google’s audio recognition technologies translate what you say into words and phrases that Search looks up in an index to give you the most relevant results.

      Web & App Activity saves things you do on Google sites, apps, and services in your Google Account on Google servers and can include associated info like location. Certain interactions may not be saved.

      This optional voice and audio activity setting lets you also save audio recordings with Web & App Activity when you interact with Google Search, Assistant, and Maps. This setting is off unless you choose to turn it on

      • edricEnglish
        4•11 months ago

        And here’s what I saw on a comment from another post about this. From arstechnica:

        The company added that it does not “listen to any conversations or have access to anything beyond a third-party aggregated, anonymized and fully encrypted data set that can be used for ad placement” and “regret[s] any confusion.”

        I knew it was bullshit.