Chrome has finally announced plans to kill third-party cookies.
Google’s blog post calls the rollout “Tracking Protection” and says the first tests will begin on January 4, where 1 percent of Chrome users will get the feature.
The rollout comes with some new UI bits for Chrome, with Google saying, “If a site doesn’t work without third-party cookies and Chrome notices you’re having issues—like if you refresh a page multiple times—we’ll prompt you with an option to temporarily re-enable third-party cookies for that website from the eye icon on the right side of your address bar.”
Chrome’s Privacy Sandbox switch represents the world’s most popular browser (Google Chrome) integrating with the web’s biggest advertising platform (Google Ads) and shutting down alternative tracking methods used by competing ad companies.
Google says its choice to offer this privacy feature four years after its competitors is a “responsible approach” to phasing out third-party cookies.
Google’s position as the world’s biggest browser vendor allowed it to delay the death of tracking cookies long enough to create an alternative tracking system, which launched earlier this year in Chrome.
The original article contains 402 words, the summary contains 183 words. Saved 54%. I’m a bot and I’m open source!
This is the best summary I could come up with:
Chrome has finally announced plans to kill third-party cookies.
Google’s blog post calls the rollout “Tracking Protection” and says the first tests will begin on January 4, where 1 percent of Chrome users will get the feature.
The rollout comes with some new UI bits for Chrome, with Google saying, “If a site doesn’t work without third-party cookies and Chrome notices you’re having issues—like if you refresh a page multiple times—we’ll prompt you with an option to temporarily re-enable third-party cookies for that website from the eye icon on the right side of your address bar.”
Chrome’s Privacy Sandbox switch represents the world’s most popular browser (Google Chrome) integrating with the web’s biggest advertising platform (Google Ads) and shutting down alternative tracking methods used by competing ad companies.
Google says its choice to offer this privacy feature four years after its competitors is a “responsible approach” to phasing out third-party cookies.
Google’s position as the world’s biggest browser vendor allowed it to delay the death of tracking cookies long enough to create an alternative tracking system, which launched earlier this year in Chrome.
The original article contains 402 words, the summary contains 183 words. Saved 54%. I’m a bot and I’m open source!