Much of the group, which refers to itself as Trump’s Online War Machine, operates anonymously, adopting the cartoonish aesthetic and unrelenting cruelty of internet trolls.
Cheered on by Mr. Trump, the group traffics freely in misinformation, artificial intelligence and digital forgeries known as deepfakes. Its memes are riddled with racist stereotypes, demeaning tropes about L.G.B.T.Q. people and broad scatological humor.
You don’t engage directly, but it’s important for people to understand what they’re seeing.
Is there anyone anywhere in the world who hasn’t heard of Trump? Anyone who doesn’t already understand exactly what he wants and where he stands? People are not going to be convinced by memes, it’s just for the people who already support him. They’re trying to reframe the debates, and recenter the political landscape around their narrative.
And by engaging with it, you feed into it. You lend it your power. You concede that their ideas are worthy of your time. They are not.