A Virgin Media advert has been banned for misleading customers into thinking the firm offered faster wi-fi than its rivals.
Virgin said it found the ruling “slightly baffling”, and maintained it guaranteed a faster minimum speed than its competitors.
As a result, Virgin Media cannot run the ad again, and the regulator told the firm “to ensure that they did not imply that they guaranteed the fastest wi-fi service of all major broadband providers if that was not the case”.
The advert was displayed on the homepage of Virgin Media’s website on 3 July 2023, under the headline “our wi-fi guarantee”.
In its response to the ASA, Virgin said “a large number of major broadband providers promoted wi-fi guarantees to consumers”.
“Given no consumers complained about the advert, and independent polling has shown the majority of people correctly understood what our claim meant, it’s slightly baffling that the ASA has ruled in this way,” a spokesman said.
The original article contains 492 words, the summary contains 157 words. Saved 68%. I’m a bot and I’m open source!
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A Virgin Media advert has been banned for misleading customers into thinking the firm offered faster wi-fi than its rivals.
Virgin said it found the ruling “slightly baffling”, and maintained it guaranteed a faster minimum speed than its competitors.
As a result, Virgin Media cannot run the ad again, and the regulator told the firm “to ensure that they did not imply that they guaranteed the fastest wi-fi service of all major broadband providers if that was not the case”.
The advert was displayed on the homepage of Virgin Media’s website on 3 July 2023, under the headline “our wi-fi guarantee”.
In its response to the ASA, Virgin said “a large number of major broadband providers promoted wi-fi guarantees to consumers”.
“Given no consumers complained about the advert, and independent polling has shown the majority of people correctly understood what our claim meant, it’s slightly baffling that the ASA has ruled in this way,” a spokesman said.
The original article contains 492 words, the summary contains 157 words. Saved 68%. I’m a bot and I’m open source!