Ubisoft blames “technical error” for showing pop-up ads in Assassin’s Creed::Ubisoft started displaying a fullscreen pop-up ad in Assassin’s Creed Odyssey this week. It was caused by a technical error.

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    Ubisoft is blaming an unspecified “technical error” for a fullscreen pop-up ad that appeared in Assassin’s Creed Odyssey this week.

    Reddit users say they spotted the pop-up on Xbox and PlayStation versions of the game, with an ad appearing just when you navigate to the map screen.

    “This is disgusting to experience while playing,” remarked one Reddit user, summarizing the general feeling against such pop-ups in the middle of gameplay.

    “We have been made aware that some players encountered pop-up ads while playing certain Assassin’s Creed titles yesterday,” says Ubisoft spokesperson Fabien Darrigues, in a statement to The Verge.

    Either way, the intent of adding pop-ups into the middle of a game you’ve paid for is rather “gross” as one Reddit commenter puts it.

    Imagine a world full of games you’ve paid $70 for and then ads popping up in the middle of gameplay.


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