After a devastating advertiser exodus last week involving some of the world’s largest media companies, X owner Elon Musk is suing the progressive watchdog group Media Matters over its analysis highlighting antisemitic and pro-Nazi content on X — a report that appeared to play a significant role in the massive and highly damaging brand revolt.
The lawsuit filed Monday accuses Media Matters of distorting how likely it is for ads to appear beside extremist content on X, alleging that the group’s testing methodology was not representative of how real users experience the site.
“Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience on the platform,” the complaint filed in the US District Court for the Northern District of Texas said. “Media Matters designed both these images and its resulting media strategy to drive advertisers from the platform and destroy X Corp.”
Yeah. That statement isn’t doing him any good.
If 50 out of 5.5 billion were odds to win the mega jackpot lottery, sure. The chances seem insignificant and super low.
The problem is, 5.5 billion numbers are being rolled every day and 50 people out of a much smaller selection pool are going to win. So, if X has a total of 2000 advertisers that give a shit about ad placement, someone has a high chance of winning. Multiple times.
The actual odds are based off of the total number of advertisers and are only loosely based on total ad impressions. Here is what I mean: Every tweet, antisemitic or not, will be close to an ad and not all advertisers care where their ads land. If you find a Nazi, you will find an ad.
You can start doing the math about the actual distance a tweet is from an ad and stuff. Whatever.
This is the important bit: 50 out of 5.5 billion was just what Media Matters showcased and absolutely does not show the entire problem. It’s much worse.
I hope MM has a statistics expert to point this out in court.
It’s less about statistics and more about deception in my opinion. Numbers are almost always meaningless in papers that excessively use bold type and underlined words.
The function of the paper wasn’t to prove anything. It was to get idiots focused on its false concept of freedom of speech. Even if my math assumptions are wrong, it doesn’t matter and was never the point of the paper.
Hmmm, understood. Well hopefully they’ll get whatever expert they need to explain that.