YouTube threatens to suspend creators who fail to disclose AI-generated videos::Starting next year, YouTubers must indicate whether they’re posting AI-generated videos, such as realistically depicting an event that never happened.

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    28 months ago

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    YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether they’ve used generative artificial intelligence to make realistic-looking videos.

    In a blog post Tuesday outlining a number of AI-related policy updates, YouTube said creators that don’t disclose whether they’ve used AI tools to make “altered or synthetic” videos face penalties including having their content removed or suspension from the platform’s revenue sharing program.

    “Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform,” Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management, wrote in the blog post.

    Under the latest changes, which will take effect by next year, YouTubers will get new options to indicate whether they’re posting AI-generated video that, for example, realistically depict an event that never happened or show someone saying or doing something they didn’t actually do.

    The platform is also deploying AI to root out content that breaks its rules, and the company said the technology has helped detect “novel forms of abuse” more quickly.

    YouTube’s privacy complaint process will be updated to allow requests for the removal of an AI-generated video that simulates an identifiable person, including their face or voice.


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