@boem@lemmy.world to Technology@lemmy.worldEnglish • 8 months agoNow that cars are like smartphones, we don’t really own themwww.washingtonpost.commessage-square62fedilinkarrow-up1324arrow-down116cross-posted to: technology@lemmy.worldhackernews@derp.foonews@lemmy.world
arrow-up1308arrow-down1external-linkNow that cars are like smartphones, we don’t really own themwww.washingtonpost.com@boem@lemmy.world to Technology@lemmy.worldEnglish • 8 months agomessage-square62fedilinkcross-posted to: technology@lemmy.worldhackernews@derp.foonews@lemmy.world
minus-square@ArtVandelay@lemmy.worldlinkfedilinkEnglish27•8 months agoThat was BMW who tried it https://www.businessinsider.com/bmw-scrap-heated-seats-subscription-service-car-2023-9?op=1
minus-square@phx@lemmy.calinkfedilinkEnglish17•8 months agoAnd they gave up on it, at least for now, because not unexpectedly it was a terrible fucking idea
minus-square@helenslunch@feddit.nllinkfedilinkEnglish5•8 months agoI’m sure they knew it was a terrible idea. They just boiled the frog too quickly. They’ll try it again in 5 years.
That was BMW who tried it
https://www.businessinsider.com/bmw-scrap-heated-seats-subscription-service-car-2023-9?op=1
And they gave up on it, at least for now, because not unexpectedly it was a terrible fucking idea
I’m sure they knew it was a terrible idea. They just boiled the frog too quickly. They’ll try it again in 5 years.