The AMPTP has doubled down on AI—a contentious issue within the ongoing SAG-AFTRA strike—with its latest “final offer” for the actors’ union.
In the battle surrounding the use of AI, which even President Biden has now sided on, things are heating up as the AMPTP continues to try and secure performers’ likenesses in perpetuity.
The Hollywood Reporter was told by multiple union sources that SAG-AFTRA would not accept the AI clause included in the offer: “The Alliance of Motion Picture and Television Producers is seeking to secure AI scans for Schedule F performers—guild members who earn more than the minimum for series regulars ($32,000 per TV episode) and feature films ($60,000).
SAG-AFTRA is seeking to attach a compensation for the re-use of AI scans as AMPTP member companies would also need to secure consent from the performer.
The language currently in the AMPTP’s offer would see the studios and streamers secure the right to use scans of deceased performers without the consent of their estate or SAG-AFTRA.”
Basically, while actors are alive there’s some consent across the board, but that ends once they have died, allowing the studios complete ownership of their likeness—which is truly some ghoulish villainy right there.
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This is the best summary I could come up with:
The AMPTP has doubled down on AI—a contentious issue within the ongoing SAG-AFTRA strike—with its latest “final offer” for the actors’ union.
In the battle surrounding the use of AI, which even President Biden has now sided on, things are heating up as the AMPTP continues to try and secure performers’ likenesses in perpetuity.
The Hollywood Reporter was told by multiple union sources that SAG-AFTRA would not accept the AI clause included in the offer: “The Alliance of Motion Picture and Television Producers is seeking to secure AI scans for Schedule F performers—guild members who earn more than the minimum for series regulars ($32,000 per TV episode) and feature films ($60,000).
SAG-AFTRA is seeking to attach a compensation for the re-use of AI scans as AMPTP member companies would also need to secure consent from the performer.
The language currently in the AMPTP’s offer would see the studios and streamers secure the right to use scans of deceased performers without the consent of their estate or SAG-AFTRA.”
Basically, while actors are alive there’s some consent across the board, but that ends once they have died, allowing the studios complete ownership of their likeness—which is truly some ghoulish villainy right there.
The original article contains 409 words, the summary contains 200 words. Saved 51%. I’m a bot and I’m open source!