• A study shows Australians would rather take other actions to help the environment than give up meat.

  • Participants cite a lack of vegetarian options when dining out, despite Australia having more than ever, as a barrier to the diet.

  • Researchers hope the study will highlight reasons behind people’s reluctance to reduce meat consumption.

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    21 year ago

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    Australians love eating meat and say limited vegetarian options when dining out is a key barrier to changing their diet, despite more meat-free choices than ever, new research has found.

    The report found respondents, who were aged between 18 and 84, believed reducing and eliminating meat intake were ineffective ways to address climate change.

    “Although past research has shown that animal agriculture contributes significantly to greenhouse gas emissions, our participants believed reducing and eliminating meat intake to be some of the least effective actions against climate change,” co-author and provisional psychologist from La Trobe University Ashley Rattenbury said.

    Two thirds of the La Trobe University study participants said having limited options when eating out was a barrier to adopting a vegetarian diet.

    The La Trobe research was compared to a similar study conducted in 2003 by Emma Lea and Anthony Worsley, from Deakin University, which asked hundreds of Australians for their beliefs about barriers and benefits to vegetarianism.

    The La Trobe University study also asked participants about their perceptions of the effectiveness of stopping or reducing meat consumption, compared to how willing they would be to engage in other actions that benefited the environment.


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