Corporations are a lot more willing than usual to raise their prices lately, and it’s putting more of the burden of high inflation on consumers.
That may not come as much of a surprise to anyone who has browsed a grocery aisle, kicked the tires at a car dealership or filled up a gas tank of late, but even the Bank of Canada is starting to take notice of the trend, as the central bank continues its battle to wrestle inflation into submission.
Speaking to a parliamentary committee in Ottawa this week, the bank’s governor, Tiff Macklem, told lawmakers that the bank has noticed a troubling new trend coming out of the corporate sector.
For much of the past few decades, any time businesses have seen a jump in their input costs — the amount they pay for things like raw materials, energy and even workers — “they were pretty cautious about passing on [that cost into] the prices they charged for goods and services,” Macklem said.
Their reasoning was simple: they were afraid of losing customers.
It’s unspoken collusion amongst publicly traded companies is what it is. Instead of competing against each other on price, they have all just been price jacking for profits and in today’s corporate world of massive companies that all own a dozen subsidiaries there’s no new competition for virtually anything that can come in and start competing with lower prices, so there’s no fear of being undercut by a new player and they’re all happy to all raise prices and keep most of their customer base instead of trying to compete against whatever tiny handful of companies are in their sector to expand their customer base.
Just look at home appliances. Whirlpool owns the Jenn-Air, Maytag, Amana, Roper, and KitchenAid. There’s only a few other major corporations that make appliances and they’re all publicly traded companies that have all raised their prices well over inflation.