A fashion industry push to reduce the environmental impact of the clothing it sells is being undermined by an ongoing addiction to buying new clothes, with the average Briton buying 28 items every year.

Asos and Primark are among the big names signed up to Wrap’s voluntary environmental pact, Textiles 2030.

While the companies involved have managed to reduce both the carbon intensity and volume of water per tonne used in their clothing manufacture, in its annual progress report, published today, the climate action NGO warns of hard-won gains being “cancelled out” because clothing production is “spiralling upwards”.

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    Asos and Primark are among the big names signed up to Wrap’s voluntary environmental pact, Textiles 2030.

    While the companies involved have managed to reduce both the carbon intensity and volume of water per tonne used in their clothing manufacture, in its annual progress report, published today, the climate action NGO warns of hard-won gains being “cancelled out” because clothing production is “spiralling upwards”.

    The increased production rates meant overall water use actually rose by 8% over the period, while the carbon reduction figure stood at just 2%.

    You can donate, sell or give clothes away – it all helps them move around the economy and reduce the amount produced.”

    On a positive note, the report revealed that increased use of recycled polyester and polyamide had helped reduce the amount of fabric made from virgin materials.

    With more brands and retailers operating take-back schemes, the volume of used textiles collected and sold for reuse or recycling between 2019 and 2022 had doubled, it said.


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