• AutoTL;DRB
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    38 months ago

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    The Prager University Foundation, a conservative advocacy group, purchased a “takeover” ad on X on Thursday as part of a larger $1 million marketing campaign to promote its polarizing film “Detrans: The Dangers of Gender-Affirming Care.”

    PragerU’s X takeover represents the platform’s shift toward promoting more conservative — and, critics would argue, more extreme — views after billionaire entrepreneur Elon Musk purchased the platform and removed many of the policies that barred ads promoting anti-LGBTQ views or misinformation, reinstated accounts that previous Twitter management had suspended for anti-LGBTQ harassment, and shared an anti-trans video from his own account.

    “We decided to pursue an X takeover because it’s a great opportunity for us to reach a massive audience on the dangers of gender affirming care given that X is one of the least censored social media platforms thanks to Elon Musk,” Strazzeri said in an emailed statement.

    “This will give millions of people the opportunity to hear important stories from detransitioners themselves, many of whom have been censored and even ostracized because their lived experiences do not affirm the mainstream media’s narrative.”

    Strazzeri said that, after watching “Detrans,” the organization hopes “viewers will have a better understanding of how young Americans are being manipulated by social media and medical professionals to undergo life-altering surgeries that often come with major regret.”

    The documentary describes the case of Layla Jane, who alleged in an ongoing lawsuit filed in June against the Kaiser Hospital Foundation that she received hormones and a double mastectomy at 13, but doesn’t interview her.


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