Over the last month, some Spanish-speaking New Yorkers got a recorded phone call from Mayor Eric Adams speaking their native language. “Hola, soy el alcalde Eric Adams,” the mayor says in a monotone but flawless accent, before launching into a pitch for jobs with the city government. The truth is Adams isn’t multilingual, but he is a pioneer in the AI politics race.

In October, the mayor’s office said he’s been using AI to blast his constituents with millions of robocalls in languages he doesn’t speak, including Yiddish, Spanish, Mandarin, Haitian Creole, and Cantonese.

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    “Hola, soy el alcalde Eric Adams,” the mayor says in a monotone but flawless accent, before launching into a pitch for jobs with the city government.

    In October, the mayor’s office said he’s been using AI to blast his constituents with millions of robocalls in languages he doesn’t speak, including Yiddish, Spanish, Mandarin, Haitian Creole, and Cantonese.

    In India, an AI-generated video of Prime Minister Narendra Modi singing a popular Bollywood song racked up over 3.5 million views on Instagram in advance of upcoming elections.

    Similar videos of Modi singing songs in South Indian languages including Tamil, Telugu, and Kannada are going viral across the internet, though the politician only speaks Gujarati and Hindi.

    Advertisers will soon pair AI with all the personal data floating around the internet to generate countless different versions of the same ad and deliver special marketing copy just for you.

    “Once you call an [on-the-ground political worker] by his name, then he knows that ‘[the politician] knows me’ — he will be like a devotee forever, doesn’t need anything else,” Divyendra Singh Jadoun, who heads up the company working on the tech, told Rest of World.


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