While Adidas employees have come forward with allegations of exceedingly bad behavior from Kanye West in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than before. What it found is stomach-churning.

A bombshell new report from the New York Times also discusses how the rapper (now known as Ye) would throw shoes and make staffers watch porn during meetings

Last October, Adidas finally dropped their long-term partner Kanye West after the rapper made a slew of antisemitic comments (among other things). This was despite the fact that Yeezy, their sneaker partnership, was netting the company over $1 billion annually. For many staffers, it was too little, too late. While Adidas employees have come forward with allegations of exceedingly bad behavior from the rapper (now known as Ye) in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than any have before. What it found is stomach-churning.

Apparently, employees were confronted with West’s rampant antisemitism as soon as their very first pitch meeting with the rapper. After reviewing a number of unsatisfactory fabric swatches and shoe designs, West allegedly grabbed one of the sketches and drew a swastika on the toe to convey his dislike of the sneaker. It only got worse from there.

As Ye ramped up his antisemitism in public last fall, he also doubled down behind the scenes. Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.) Most egregiously, West apparently told TMZ that “it was important to love everyone, including Nazis” in the same interview in which he infamously said that slavery “sounds like a choice.” Back in the office, West stood by that statement, telling Jon Wexler, a Jewish Adidas executive, to “hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love.”

read more: https://www.avclub.com/kanye-west-adidas-yeezy-new-york-time-report-1850968306

archive link: https://archive.ph/RWHHH

  • livus
    1•8 months ago

    @flicker you too, friend! Sorry if I came across as grumpy or defensive before. I appreciate that you took time to talk to me.

    • flicker
      1•8 months ago

      I didn’t read it as grumpy or defensive! One thing I miss about a more civilized age… people were allowed to “argue.” You could fight it out, have opinions, everyone could be right at the same time (and wrong, too) but the ability to converse seems to be lost.

      We’re all made better by these things! Even if it seems to get heating. Being able to talk (and disagree!) Sharpens our understanding of our topics, helps us work through and solidify our feelings and opinions, and (assuming everyone is speaking in good faith, which is a big ask on the internet) we are all made better for it!

      I said good deal because it is! I called you friend cuz we are! I said have a good day because I hope you do!

      We part as friends! We aren’t enemies even if we may seem at odds. Take care of yourself. You’re a person who deserves happiness and kindness in life.

      • livus
        1•8 months ago

        @flicker thanks, you too!

        I agree with you, being able to dialogue through disagreements is really important.

        When I was younger I used to discuss politics a lot online, and one of the things I discovered is that many people on the “opposite” part of the political spectrum in my country want the same basic outcomes I do (stuff like fairness) - they just disagree on how to achieve it. That really helped me to see everyone as people like me not weird/scary/strange.

        You’re a familiar “face” to me here on kbin so it’s nice that we have talked a bit!