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    And by simply reducing the size of their products, people maybe feel like they’re being tricked a little bit," said Sylvie De Bellefeuille, a lawyer with the consumer advocacy group Option Consommateurs.

    When CBC News met with Chauhan, he was making a TikTok video about Ben and Jerry’s ice cream, which recently shrunk by 5.4 per cent to 473 millilitres.

    Instead of waiting for legislation, major French grocer Carrefour has started posting signs in stores, exposing downsized products.

    Justin Simard, a spokesperson for Innovation, Science and Economic Development Canada, told CBC News in an email that Ottawa has identified shrinkflation as a practice that hurts consumers.

    Although many grocery items are tax-exempt, shoppers must pay tax on snack foods such as muffins, pastries, cereal bars and cookies in packages of less than six and containers of ice cream under 500 millilitres.

    Chauhan discovered this when he purchased two tubs of Ben and Jerry’s to make his TikTok video, and was charged 13 per cent harmonized sales tax.


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