Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
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NEW YORK (AP) — Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews.
Much of the problem is fueled by brokers who solicit fake customer reviews through social media platforms, encrypted messaging apps and other channels in exchange for money, free items or other benefits.
Last year, it also sued the administrators of more than 10,000 Facebook groups that it alleged were coordinating bogus reviews in exchange for money or free products.
Becky Foley, Tripadvisor’s vice president for Trust & Safety, said in a statement included in the news release that combating operators behind fake reviews will be “an immediate area of focus” for the coalition.
“These actors often operate outside of jurisdictions with a legal framework to shut down fraudulent activity, making robust cooperation even more important,” Foley said.
The companies said the coalition is a result conversations that came out of a “Fake Reviews” conference that was organized by Tripadvisor and held last year in San Francisco.
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