California Governor Gavin Newsom signed the Delete Act yesterday, making it possible for Californians to either ask data brokers to delete their personal data or forbid them to sell or share it, with a single request.
California Governor Gavin Newsom signed the Delete Act yesterday, making it possible for Californians to either ask data brokers to delete their personal data or forbid them to sell or share it, with a single request.
This is the best summary I could come up with:
The California Privacy Protection Agency (CPPA) must create a way for people to make this request by January 1st, 2026.
The law reuses definitions of brokers that the California Consumer Privacy Act of 2018 established, which required businesses to disclose, delete, or withhold from sharing or selling personal data as requested by individuals.
Then, in 2020, the California Privacy Rights Act amended the previous law and established the CPPA.
The Los Angeles Times quoted California Senator Josh Becker, the bill’s author, as saying that brokers sell thousands of individual consumers’ data points on “reproductive healthcare, geolocation, and purchasing data to the highest bidder,” adding that “the DELETE Act protects our most sensitive information.”
The outlet went on to quote the VP of communications for the Consumer Data Industry Association, Justin Hakes, as saying that the bill could undermine fraud protections and keep small businesses from competing with the data dominance of large platforms.
It applies to companies that grossed more than $25 million in revenue the year before and “annually buys, sells, or shares the personal information of 100,000 or more consumers or households.” And it only affects those businesses that make at least 50 percent of their annual revenue from the sale of people’s personal information.
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