TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
IANAL, but not asking for permission to use their image/persona shows intent?
So any and all memes made with someone’s face are illegal?
I think the dividing line is if the purpose was to make income or just do satire.
But having said that, it’s a Brave New World we are all moving into.