After YouTube spent two years piloting Premium Lite, a lower-cost subscription plan for ad-free video viewing in select countries, the platform is pulling the plug on the tier.

In an email to customers, YouTube announced it will no longer offer Premium Lite after October 25th, 2023.

At €6.99 per month, YouTube’s Premium Lite plan first launched in select European countries in 2021, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

“While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators and partners.”

The Verge has received several emails from Premium Lite subscribers to our tipline, informing us of their disappointment, while a ResetEra forum discussion is currently growing with other European users lamenting the loss of their service.

Premium Lite may have been a relatively unknown service to many of us living in the US and other regions that never had access, but based on initial reactions to its discontinuation, it seems to be the Goldilocks “just right” level for those who want to skip ads but don’t have any interest in paying more for YouTube Music or downloading videos for offline viewing.

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