Rockstar is one of the video game industry's most celebrated studios, famous for Grand Theft Auto, Red Dead Redemption, and other huge franchises. Few other developers command the same hype, and the unprecedented success of GTA V has made the long wait for GTA 6 even more painful for fans.
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The fastest entertainment product in history to make $1bn (£792m), and the most profitable ever made, GTA V has since sold an astonishing 185 million copies and earned publisher Take-Two a reported $8bn (£6.4bn) in revenue.
It was a period that saw GTA - born out of Rockstar’s first Dundee, now Edinburgh, studio - transform from quaint 2D recreations of Hollywood-style car chases into a juggernaut, with huge scope and popularity to match.
Red Dead 2 was a huge critical and commercial success, but its release was quickly followed by reports of “crunch culture” that allegedly saw some people work 100-hour weeks to get the game finished.
Schreier reported on the company’s culture extensively, and says it was long a place where the attitude was “we’re thrilled to be here, we make games for a living, let’s sleep under our desks and crunch these things out”.
You don’t have to look far on streaming websites like YouTube and Twitch to find female gamers playing GTA V’s endlessly popular online mode, which lets players create personal avatars with which to commit wanton destruction.
A recent earnings call at publisher Take-Two suggested the company was expecting “record levels of operating performance” in the next financial year - helped by a “significant inflection point” that many hoped was a tease about GTA 6’s release date.
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