Lyft's new feature lets women and non-binary riders request their driver's gender | CNN Business
www.cnn.com
Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.

Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.

The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities.”

The service, called “Women+ Connect,” is rolling out in the coming months. Riders can turn on the option in the Lyft app, however the company warns that it’s not a guarantee that they’ll be matched with a women or non-binary person if one of those people aren’t nearby. Both the riders and drivers will need to opt-in to the feature for it work and riders must chose a gender for it to work.

  • @smileyhead@discuss.tchncs.de
    7•10 months ago
    1. Group A is far more likely to be abused.
    2. We develop a tool to prevent abuse.
    3. We deny the tool to group B that sometimes needs it, because group A needs it more.

    I’m not denying 1., stop assuming I do with cheap arguments like “How many times have you been abused?”. Yes, woman are more likely to be sexual victims.

    But my question is why doing 3.? For Lyft it costs basically the same if not less when allowing the feature generally to everyone.

    • @CaptFeather@lemm.ee
      -3•10 months ago

      I just don’t see the necessity of it considering the overwhelming majority of drivers are already male. This feature is trying to even out the odds of women getting picked up by other women which just isn’t very likely right now.

      To seriously answer your question though, this is a marketing tactic to get more business from women who they can see use the app less than men. They’re a business at the end of the day and it’s a way they’re predicting, whether correct or not, to increase sales.