The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @wewbull@feddit.ukEnglish
    10•1 year ago

    Why disable at all?

    You’ve determined that it’s cheaper to include it in every car Vs provide an option, so include the feature in every car. Why not make your customers happy Vs pissing them off?

    “Yes, I buy BMW because you get all the creature comforts like heated seats as standard.” Premium brands don’t nickel and dime their customers.

    • @SCB@lemmy.worldEnglish
      6•1 year ago

      premium brands don’t nickel and dime their customers

      Premium brands invented this, centuries ago.