Big libraries and lots of repeat viewing have kept ‘Grey’s Anatomy,’ ‘NCIS’ and ‘Cocomelon’ on Nielsen’s top performers’ list more than any other projects.

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    010 months ago

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    Analyzing the three years of the rankings (which only cover TV-set viewing in the United States), a few patterns become clear.

    The most obvious one is that because of the way Nielsen calculates streaming viewing — the total time spent watching all episodes of a series — shows with big libraries have a distinct advantage.

    Of the 12 titles that have spent the most time in the rankings, six (Grey’s, NCIS, Criminal Minds, Supernatural, Gilmore Girls and The Big Bang Theory) are current or former broadcast series with at least 150 episodes each.

    Even without a big bank of episodes, however, four titles have made the streaming rankings continually thanks to a ton of repeat viewing — largely by kids.

    The Great British Baking Show is a Netflix original outside the U.K., but it’s produced by Channel 4 in its home country and airs there first a few days before streaming in the United States.

    In general, though, original series — whether released all at once, weekly or somewhere in between — tend to burn hot and bright for a while before falling out of the rankings between seasons.


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