Spotify founder and CEO Daniel Ek made a surprising confession in a recent post to X (formerly Twitter), where he admits not only that he didn't come up
Launched in 2015, “Discover Weekly” was an immediate success as well as a significant innovation in the use of algorithmic personalization to change the way users came across new music and artists they’d enjoy while using Spotify’s service.
In addition to serving as a popular discovery tool, the playlist also helped lure new users to streaming at a time when many were still purchasing their music from iTunes.
In fact, “Discover Weekly” grew so popular that it led Spotify to develop a range of personalized playlists over the years that followed, including Release Radar, Daily Mixes, and others meant to showcase the tunes you’ve loved in the past, those designed for special situations like workouts or commutes, and more, including its popular year-end retrospective Wrapped.
This trend toward personalizing the music experience has even influenced Spotify’s more recent developments like its AI DJ feature and its redesigned home feed.
EK had shared this surprising anecdote about how he didn’t immediately understand the appeal of what later became Spotify’s flagship feature in the hopes of passing on advice to other founders about the power of listening.
The post received feedback from Mark Cuban, Alexis Ohanian, and Elon Musk, the latter who joked he’s “overcome the desire to be liked.”
The original article contains 602 words, the summary contains 208 words. Saved 65%. I’m a bot and I’m open source!
This is the best summary I could come up with:
Launched in 2015, “Discover Weekly” was an immediate success as well as a significant innovation in the use of algorithmic personalization to change the way users came across new music and artists they’d enjoy while using Spotify’s service.
In addition to serving as a popular discovery tool, the playlist also helped lure new users to streaming at a time when many were still purchasing their music from iTunes.
In fact, “Discover Weekly” grew so popular that it led Spotify to develop a range of personalized playlists over the years that followed, including Release Radar, Daily Mixes, and others meant to showcase the tunes you’ve loved in the past, those designed for special situations like workouts or commutes, and more, including its popular year-end retrospective Wrapped.
This trend toward personalizing the music experience has even influenced Spotify’s more recent developments like its AI DJ feature and its redesigned home feed.
EK had shared this surprising anecdote about how he didn’t immediately understand the appeal of what later became Spotify’s flagship feature in the hopes of passing on advice to other founders about the power of listening.
The post received feedback from Mark Cuban, Alexis Ohanian, and Elon Musk, the latter who joked he’s “overcome the desire to be liked.”
The original article contains 602 words, the summary contains 208 words. Saved 65%. I’m a bot and I’m open source!