When Nikki Haley took the Republican presidential debate stage alongside her seven male rivals last month, she shone a spotlight on her gender only once – evoking a former British prime minister.

“This is exactly why Margaret Thatcher said, ‘If you want something said, ask a man; if you want something done, ask a woman,’” the former South Carolina governor interjected as Chris Christie and Vivek Ramaswamy sparred during the Milwaukee debate.

Haley, the only female competitor in the GOP race, has not made her gender central to her campaign pitch. Instead, she has zeroed in on the need for a new generation of leadership.

Republican voters who are considering supporting Haley told CNN they welcome the fact that she doesn’t lead with her gender as she campaigns, but many said her experience as a mother and a military spouse were part of her appeal.

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    When Nikki Haley took the Republican presidential debate stage alongside her seven male rivals last month, she shone a spotlight on her gender only once – evoking a former British prime minister.

    Republican voters who are considering supporting Haley told CNN they welcome the fact that she doesn’t lead with her gender as she campaigns, but many said her experience as a mother and a military spouse were part of her appeal.

    GOP strategists say that by simply showing up as who she is, and weaving elements of her gender into her pitch, Haley is likely to boost her support among suburban female voters – a constituency that helped fuel President Joe Biden’s victory in 2020.

    “There’s no need for her to light her hair on fire and [stress] the fact that she’s a woman because she uses her ability and experience as a way to connect with voters,” said GOP strategist Alice Stewart, a CNN political commentator who advised former Minnesota Rep. Michele Bachmann on her 2012 presidential bid.

    When Haley, a former US ambassador to the United Nations under Trump, speaks on the campaign trail about personal experiences that have informed her policy positions, she underscores her identity as a mother, wife and female politician.

    “I think there are two key issues that she addressed on the debate stage that are helping in fueling their fundraising drive, and the nuanced position on abortion is one and her strong support for Israel,” Stewart said.


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