China is behind the largest known covert propaganda operation ever identified on Facebook and Instagram, according to a new report by security researchers at Meta.

Meta on Tuesday outed the authors of a four-year long influence campaign dubbed “Spamouflage Dragon,” which first appeared in 2019 to spread propaganda about Hong Kong’s pro-democracy protests. Since then, the campaign has focused on spreading disinformation about the origins of the COVID-19 pandemic, attacking dissidents and critics abroad, criticizing the United States, and attempting to sow division during the 2022 midterm elections.

For years, researchers have speculated that the voluminous Spamouflage Dragon posts were connected to the Chinese government but have been unable to publicly prove a link until now. The link comes courtesy of overlapping content found in both Meta’s report and charges filed against Chinese intelligence operatives back in spring.

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    Meta on Tuesday outed the authors of a four-year long influence campaign dubbed “Spamouflage Dragon,” which first appeared in 2019 to spread propaganda about Hong Kong’s pro-democracy protests.

    Federal prosecutors accused dozens of Chinese Ministry of Public Security officials of being behind a covert social media propaganda campaign in a criminal complaint filed in April.

    In one video posted by the trolls, narrators urged viewers “not to vote for someone” and showed footage of January 6 rioters while claiming that “The solution is to root out this ineffective and incapacitated system.”

    At other times, the spammers attempted to push niche and esoteric Chinese propaganda talking points onto unreceptive audiences by piggybacking on clickable search engine optimized headlines.

    In one case cited by Meta researchers, Spamouflage Dragon trolls filled the replies of social media forum questions like “How do I lose belly fat through weight lifting?” with propaganda articles about “Chinese Police Strengthening International Law Enforcement Cooperation.”

    The campaign’s lack of any audience development despite years of operation, dozens of personnel behind it, and thousands of pieces of content leads some to wonder why China even bothers with the trolling effort.


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