👉wiki
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
the point is to make smoking less attractive to kids to stop them from starting, current addicts aren’t really the target audiance
Gotta keep the cash flowing
?
The goal is literally to stop the cash flowing, the execution is to not fuck over current smokers.