As talks with the Writers Guild of America stall, the studio trade association has retained D.C.-based firm The Levinson Group to pursue a fresh messaging strategy.
The Alliance of Motion Picture and Television Producers has hired a prominent Washington, D.C.-based crisis management firm to assist its messaging effort as the double actors and writers strike grinds on with no end in sight.
The studios’ trade association has been under an unprecedented national spotlight in its four-decade history as the work stoppages lead to severe ripple-effect economic consequences.
It’s led by namesake Molly Levinson, a former political director at CNN and CBS turned strategic adviser for corporate clients with reputational and risk concerns.
She’s also known for her work on behalf of the restaurant Comet Ping Pong, countering “Pizzagate,” as well as the U.S. Women’s National Soccer Team in its campaign for pay equity.
The studios aren’t alone in enlisting new PR reinforcements for the current standoff: SAG-AFTRA has hired Precision Strategies, led by Stephanie Cutter, who served as deputy campaign manager for Barack Obama’s 2012 presidential run.
The situation has worsened for management as workers have made their case on social media while the AMPTP has chosen to remain silent — except, of course, for step-in-it moments like Disney chief Bob Iger’s Sun Valley commentary, which provoked its own backlash.
The original article contains 415 words, the summary contains 194 words. Saved 53%. I’m a bot and I’m open source!
This is the best summary I could come up with:
The Alliance of Motion Picture and Television Producers has hired a prominent Washington, D.C.-based crisis management firm to assist its messaging effort as the double actors and writers strike grinds on with no end in sight.
The studios’ trade association has been under an unprecedented national spotlight in its four-decade history as the work stoppages lead to severe ripple-effect economic consequences.
It’s led by namesake Molly Levinson, a former political director at CNN and CBS turned strategic adviser for corporate clients with reputational and risk concerns.
She’s also known for her work on behalf of the restaurant Comet Ping Pong, countering “Pizzagate,” as well as the U.S. Women’s National Soccer Team in its campaign for pay equity.
The studios aren’t alone in enlisting new PR reinforcements for the current standoff: SAG-AFTRA has hired Precision Strategies, led by Stephanie Cutter, who served as deputy campaign manager for Barack Obama’s 2012 presidential run.
The situation has worsened for management as workers have made their case on social media while the AMPTP has chosen to remain silent — except, of course, for step-in-it moments like Disney chief Bob Iger’s Sun Valley commentary, which provoked its own backlash.
The original article contains 415 words, the summary contains 194 words. Saved 53%. I’m a bot and I’m open source!