Reuters reported large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads.
One ad for Cadbury ran in India with an AI-generated video of the Bollywood actor Shah Rukh Khan inviting pedestrians to shop at stores.
Ken Sickles, chief product officer for digital watermarking company Digimarc, tells The Verge that there should be standard policies on tagging AI-generated content.
Marketing and advertising were part of the early wave of generative AI adopters, using language models to write copy — the words in an ad convincing you to buy the same coffee cup your favorite celebrity is holding.
Generative AI copywriting tool Jasper became one of the darlings of the tech world in 2022, when it was reported the company raised $125 million in Series A funding.
For example, direct-to-consumer lingerie company Adore Me played around with the technology to figure out how to market bras and other intimate apparel without dealing with censorship.
The original article contains 379 words, the summary contains 165 words. Saved 56%. I’m a bot and I’m open source!
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Reuters reported large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads.
One ad for Cadbury ran in India with an AI-generated video of the Bollywood actor Shah Rukh Khan inviting pedestrians to shop at stores.
Ken Sickles, chief product officer for digital watermarking company Digimarc, tells The Verge that there should be standard policies on tagging AI-generated content.
Marketing and advertising were part of the early wave of generative AI adopters, using language models to write copy — the words in an ad convincing you to buy the same coffee cup your favorite celebrity is holding.
Generative AI copywriting tool Jasper became one of the darlings of the tech world in 2022, when it was reported the company raised $125 million in Series A funding.
For example, direct-to-consumer lingerie company Adore Me played around with the technology to figure out how to market bras and other intimate apparel without dealing with censorship.
The original article contains 379 words, the summary contains 165 words. Saved 56%. I’m a bot and I’m open source!