SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
Most people are lurkers though, I’d wager a greater proportion of active posters left.
Most lurkers view the Twitter/TikTok reposts Reddit is full of, which have not slowed down, or the ““advice”” subreddits, which have not slowed down either.
The content that people like us like, some of it has moved away, but the people who are willing to chase that content are a very small minority.
Then does it really matter, if the only ones left are those looking for and churning out low-quality content? Even if they’re the majority, who cares?