Previously, customers had to decide at the dealership whether they wanted to purchase a new Ford vehicle with BlueCruise hardware installed — and they couldn’t go back and change their minds if they opted not to include it.
Everything from driver-assistance features to heated seats is on the table — with customers growing increasingly nervous about having to pay more often for services they previously only had to purchase once.
But while drivers can take their hands off the steering wheel and their feet off the pedals, they need to keep their eyes on the road and be ready to take control at a moment’s notice.
The company also says the feature works on 97 percent of controlled access highways in the US and Canada — which translates to around 130,000 miles of road.
If a customer doesn’t choose this option, they can also activate a $75 a month or $800 a year subscription — with a 90-day complimentary bonus.
The news also comes on the heels of Ford’s announcement of the hiring of former Apple executive Peter Stern to oversee the automaker’s software services.
This is the best summary I could come up with:
Previously, customers had to decide at the dealership whether they wanted to purchase a new Ford vehicle with BlueCruise hardware installed — and they couldn’t go back and change their minds if they opted not to include it.
Everything from driver-assistance features to heated seats is on the table — with customers growing increasingly nervous about having to pay more often for services they previously only had to purchase once.
But while drivers can take their hands off the steering wheel and their feet off the pedals, they need to keep their eyes on the road and be ready to take control at a moment’s notice.
The company also says the feature works on 97 percent of controlled access highways in the US and Canada — which translates to around 130,000 miles of road.
If a customer doesn’t choose this option, they can also activate a $75 a month or $800 a year subscription — with a 90-day complimentary bonus.
The news also comes on the heels of Ford’s announcement of the hiring of former Apple executive Peter Stern to oversee the automaker’s software services.
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