Some websites have started introducing paywalls which can be lifted with data rather than cash.

It is an increasingly common message from websites: browse for free - if you allow us to track your data and target you with personalised ads - if you don’t, hand over some cash.

The model is known as “consent or pay” and, while it may be becoming increasingly common, questions remain over whether it is ethical or even legal.

The UK data regulator, the Information Commissioner’s Office (ICO) has launched a consultation on the practice - it will report its findings later this year.

“In principle, data protection law does not prohibit business models that involve ‘consent or pay,’” the ICO says on its website.

    • @IsThisAnAI@lemmy.worldEnglish
      -3•4 months ago

      We could go back to saying fuck them no service for you.

      God forbid somebody pay for these services. Meanwhile the fuck big technology folks will screech at Google for running YouTube as a loss leader screaming anti trust.