Plunging U.S. revenue at X risks opening up a "massive hole" on its balance sheet that Musk needs to plug to stave off its financial collapse.

Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.

  • The Pantser
    56•4 months ago

    It is clever, he told everyone up front that he was there to sink the company.

    • @pixelscript@lemm.eeEnglish
      5•4 months ago

      I thought that actually was the joke of this stunt, and he was being sarcastic. Was that not it?

      • @takeda@lemmy.world
        6•4 months ago

        I think it was originally supposed to be “let that sink in” so they let it in.

        But, yeah unless there’s some kind of 5D chess that I’m not seeing, he is sinking it.