The EU General Court in Luxembourg ruled that the designation was warranted under the European Union’s new Digital Markets Act (DMA) because short video app TikTok exceeded relevant thresholds including global market value and the number of EU users.
Labeled companies are prevented from forcing users in the bloc to consent to have access to a service or certain functionalities.
ByteDance had argued that its global market value largely came from China, rather than the EU.
It also said TikTok does not operate an exponential user expansion model and that it was acting as a “challenger” to digital monopolies operated by established platforms such as Meta, which owns Facebook and Instagram, and Alphabet, which owns Google. Both companies are also designated as “gatekeepers.”
But the EU General Court rejected those arguments, finding that TikTok could no longer be considered a “challenger” on the market, unlike when it joined back in 2018.
The judges concluded that TikTok had “succeeded in increasing its number of users very rapidly and exponentially” since then, and that its large number of European users does indeed contribute to its global market value.
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Yeah, makes sense. If they did long form videos, then maaaybe they could be seen as a competitor to YouTube, but even then that just means two juggernauts in the long form format
Don’t they already do long format videos? I think i heard something about 10-30 minute videos. But still vertical, while YT keeps their verticals capped short.
This is the best summary I could come up with:
The Chinese owner of TikTok, ByteDance, on Wednesday lost its appeal against its categorization by the European Commission as a “digital gatekeeper.”
The EU General Court in Luxembourg ruled that the designation was warranted under the European Union’s new Digital Markets Act (DMA) because short video app TikTok exceeded relevant thresholds including global market value and the number of EU users.
But the EU General Court rejected those arguments, finding that TikTok could no longer be considered a “challenger” on the market, unlike when it joined back in 2018.
A ByteDance spokesperson said the group was “disappointed with this decision” and still insisted that TikTok is a “challenger” to existing market players.
The spokesperson reiterated that TikTok had already taken “measures to comply with the relevant obligations” required by the DMA since March.
As well as ByteDance, the DMA also applies to the operations of US tech giants Alphabet, Amazon, Apple, Meta and Microsoft within the European Union, as well as, since May, the Dutch accommodation reservation platform Booking.
The original article contains 346 words, the summary contains 169 words. Saved 51%. I’m a bot and I’m open source!