Google is feeling pretty pumped about a new way of showing you ads on YouTube
www.androidauthority.com
Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

    • NeatoEnglish
      43•7 months ago

      A major reason we only watch YouTube via a browser on a media center PC.

      • @theareciboincident@lemmy.dbzer0.comEnglish
        65•7 months ago

        Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

        And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

        Humanity deserves extinction, I’m gonna go release some refrigerant real quick

      • @sandman@lemmy.caEnglish
        9•7 months ago

        You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.

        Fuck youtube. Fuck ads. Fuck useful idiots defending either.

          • @sandman@lemmy.caEnglish
            1•7 months ago

            Hmm, they may have changed it or I could be misremembering.

            Desktop mode also allows you to play a video while your screen is off which is good for listening to music.

          • @sandman@lemmy.caEnglish
            4•7 months ago

            Apple users love having control taken away from them so I never factor them in when giving tech-related advice.

            • @HootinNHollerin@lemmy.worldEnglish
              0•7 months ago

              I was always an Android but broke down after the thousandth idiot friend told me I wouldn’t have problems if tried iPhone. Let’s be honest though. Android folks don’t have privacy or are tech savvy either. It’s the ones using graphineOS and the other stripped down android OSs that do

    • @Lucidlethargy@sh.itjust.worksEnglish
      5•7 months ago

      I’m not sure I even own any devices that can’t block YouTube ads. You can do it on anything running android, including Android TV.

      If they ever fight this and win, I’ll simply stop using YouTube altogether.

    • TheFederatedPipe
      3•7 months ago

      @empireOfLove2 I don’t get it, how can they use the internet without an ad blocker? The first thing that I do is download Firefox + uBlock Origin on any device before of using it.

      • @empireOfLove2@lemmy.dbzer0.comEnglish
        1•7 months ago

        I honestly don’t know. far too many people are just conditioned or browbeaten into just dealing with the cancer of ads that the modern internet is. feels a lot like it’s a bit of a “frog in boiling water” situation where most people don’t even realize how bad it’s gotten over so many years.