The crowd at a SXSW screening booed at a video telling people to "stop resisting" AI advances and embrace them.

Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

  • @GeneralEmergency@lemmy.world
    -6•9 months ago

    When

    Any time a product is being shown off.

    Context

    Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.

    • tiredofsametab
      7•9 months ago

      I’ve seen such things (though not Apple presentations) and don’t recall ever hearing the term sizzle reel.

    • @sugar_in_your_tea@sh.itjust.works
      2•9 months ago

      I ignore all of that crap. When Apple or wherever makes a new thing, I read about it in text and maybe watch a YouTube video with highlights. I don’t care about upcoming movies or shows, I care about what exists and what reviewers have to say about it.

      I’ve helped a friend make a skateboarding demo reel (he called it a demo tape) to try to get sponsored, but that’s about it. I’m guessing this is a name for the same type of thing?

      At work, I deal mostly in text, and if we have to watch a video about some upcoming initiative, I’ll either skip the meeting or get work done with the audio in the background, because I know it’s a waste of time. I’ve never cared to know what the marketing dept calls those videos, they never have anything valuable in them.