Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

  • @ImplyingImplications@lemmy.ca
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    1311 year ago

    Victoria’s Secret was started by a businessman who felt like there should be a store for men to buy lingerie for women. It didn’t go so well. The stores were on the verge of bankruptcy and the company was bought out. The new owner marketed the store towards women and it became the largest lingerie retailer in the US.